Overview 

We are a growing US kombucha brand focused on expanding awareness through community, ambassador partnerships, local in-store support, and digital brand storytelling. We are looking for a Social Media & Brand Community Coordinator to help execute the day-to-day systems that build awareness and strengthen our grassroots community. This role is less focused on high-level strategy and more on consistent, organized execution—ensuring outreach happens, replies are managed, and social channels remain active.

Work Structure & Requirements

• Location: Remote. 
• Focus: You will play a major role in scaling our brand ambassador and in-store demo support program in specific US markets.

Key Responsibilities

1. Social Media Management & Scheduling

• Schedule posts, reels, stories, and recurring brand content to ensure content goes live on time.

• Maintain social publishing calendars and coordinate content assets provided by the team.

• Maintain brand and content consistency across Instagram and other relevant social channels. 

1. Community Engagement & Awareness Building

• Manage daily engagement workflows, including responding to DMs, comments, and community interactions.

• Proactively engage with creators, local retailers, wellness communities, and aligned brand accounts.

• Support algorithm-friendly engagement activity to improve brand visibility and reach.

1. Brand Growth & Ambassador Support

• Support the expansion of ambassador and local market programs into new US territories.

• Research potential partnership opportunities, creators, and local community channels.

• Identify local reps in priority markets and support influencer, affiliate, and demo coordination tasks.

Required Skills & Experience

• Experience: Proven background in social media coordination, community management, or influencer outreach.

• Industry: Experience in CPG, wellness, beverage, or lifestyle brands is a strong plus.

• Communication: Strong written communication skills with the ability to manage multiple direct messaging conversations.

• Organization: Highly organized and process-oriented; comfortable following pre-built systems.

• Tools: Proficiency with Instagram, Meta tools, social schedulers, and Google Workspace.

What Success Looks Like

• Ambassador and demo outreach happens consistently and sourcing targets are met in priority markets.

• Social channels remain active, organized, and community-led.

• The founder is successfully removed from day-to-day social execution.

• Awareness increases through strong grassroots engagement and a scalable ambassador program.